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Competitive Analysis Matrix

Compare your business against competitors on key factors to identify strengths, weaknesses, and opportunities.

Competitors

Competitor 1
Competitor 2

Competitive Factors

Product QualityWeight: 10
PriceWeight: 9
Market PresenceWeight: 8
Customer ServiceWeight: 7
InnovationWeight: 6
/10

Weight measures the importance of this factor (1-10)

Competitive Analysis Results

Configure your competitive analysis and click "Generate Analysis Matrix" to see results

Understanding Competitive Analysis

What is a competitive analysis matrix? A competitive analysis matrix helps you objectively compare your business against competitors across various factors that matter in your industry. It identifies where you excel, where you lag, and where to focus improvement efforts.

How to use this tool effectively:

  • Include direct competitors who target the same customer segments
  • Choose factors that truly drive customer decisions in your industry
  • Assign higher weights to factors that most influence purchasing decisions
  • Be honest in your scoring—overestimating your position won't help strategic planning
  • Use customer feedback and market research to inform your ratings when possible

Strategic applications:

  • Marketing: Highlight areas where you outperform competitors
  • Product Development: Prioritize improvements in areas where you lag
  • Strategic Planning: Identify opportunities for differentiation
  • Competitive Intelligence: Track competitor positions over time
  • Investment Decisions: Allocate resources to factors with highest ROI potential

Note: This analysis is based on your subjective assessments. For more objective results, consider collecting data from customers, industry reports, or third-party reviews.

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